Sustainability at Baird

Built on Shared Beliefs

We believe the financial service industry exists to improve lives and futures. And we know our collective long-term success depends not only on the quality, durability and longevity of the outcomes we help clients achieve, but also the quality of life for our associates and in our communities. This understanding creates natural alignment with the principles of ESG (Environmental, Social and Governance), driving us to make a positive difference in the lives we touch and the world we share.

Over 200,000 client households receive paperless statements through our Go Green initiative.

We use environmentally sensitive paint, flooring and other products.

90% of materials used in constructing workstations is recyclable.

All appliances are Energy Star rated.

The Baird Way inspires us to be and do our best for our clients, each other and our communities.

Consistent recognition as a top workplace helps attract and retain top talent.

All associates receive two paid days to volunteer in their communities.

Annual Purcell “Kids Win!” grant program supports educational institutions in need.

Counter-cyclical business mix provides stability across market cycles.

Employee-ownership ensures alignment of interests with clients because of our personal stake in their success.

More than 99% of our associates fall within or above the expected compensation range.

Official policy of non-tolerance for anyone who puts themselves ahead of the client or the firm.

Group of Baird Associates packing food boxes.

Our Principles in Action

From the financial advice and services we provide, to our emphasis on being a great workplace and our steadfast commitment to our communities, the concept of sustainability and the principles of ESG are central to Baird ’s mission, business and culture.

Human Right Campaign Foundation - 2025 Equality 100 - Leader in LGBTQ+ Workplace Inclusion
Proud to be a Great Workplace for LGBTQ+ Inclusion

Baird scored 100% on the Human Rights Campaign Foundation's 2025 Corporate Equality Index, earning recognition as a Best Place to Work for LGBTQ+ Equality.

Graduate wearing cap and gown standing in graduation venue
Baird Awards Purcell “Kids Win!” Grants to 18 Nonprofits

Baird announces recipients of the 2024 Paul Purcell “Kids Win!” Education Grant awarded to 18 nonprofit organizations

Blue abstract background image.
The Impact of Investing in Women’s Health

Baird's Takeaways from the Health of Women Investor Summit 2025

Principles for Responsible Investment logo
Baird Securities Commitment to Responsible Investing

Baird Securities, Inc., is a United Nations Principles for Responsible Investment signatory to publicly demonstrate its commitment to responsible investment and building a more sustainable financial system.

Native American cultural event.
The Evolution of Wealth Management in Native American Communities

As Native American and Alaska Native communities continue to grow their wealth, there is an increasing need for financial guidance rooted in stewardship.

 Baird signage atop U.S. Bank Center in the Milwaukee skyline overlooking Lake Michigan
Impacting Our Communities - 2024 Annual Report

Discover how Baird ’s stability, consistency and strength in 2024 enabled our associates and the firm to make a meaningful difference in the communities we share with our clients and each other.

Abstract image with blue and red shapes
Baird FICM Supports misson-based lender Arctaris with $25M Facility Funding

Fixed Income Capital Markets supports mission-based lender Arctaris in securing a $25M facility to help under-resourced communities.

Trophy.
11th Annual Baird Excellence Awards Honors JCPS Schools Educators

Baird was pleased to honor Jefferson County Public Schools teachers and principals at the annual Baird Excellence Awards

Baird’s commitment to sustainability has been integral to the firm’s longevity and our clients’ success in a constantly changing world since 1919. As such, our alignment with ESG principles remains a priority and a continuing journey that warrants constant review, renewal and appropriate enhancements of our efforts in these areas.