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Finance for the Greater Good

John Taft's blog provides perspective on our industry and explores the possibilities where the interests of finance and society align.

Read the latest post
John Taft, Baird Vice Chairman

"The ultimate purpose of finance is to improve people's lives. We should never lose sight of that."
- John Taft, Vice Chair

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In the MediaBooks Authored by John TaftSustainability at BairdSubscribe to Finance for the Greater GoodConnect with John on LinkedIn

 

Medical bill showing itemized charges and total cost, with credit card ready for payment.
Wealth Management
2025
The Science of WHealth: Accounting for Risk Tails in Predictive Health Modeling

Proper WHealth planning anticipates the health risks you’re likely to experience – as well as the ones you don’t see coming.

Keep Reading
Image of a pink piggybank blowing bubbles under water
Wealth Management
2025
Bubble Bubble, Toil and Trouble: New Indications of Market Excess

While the stock market remains at or near all-time highs, there are reasons to think a new bubble might be forming.

Keep Reading
Two people in workout clothes stretch on a living room floor with shelves and plants in the background.
Wealth Management
2025
From HSAs to Hot Yoga: Investing in America’s Wellness Revolution

John Taft interviews three Baird equity research analysts about investment opportunities in America's wellness sector.

Keep Reading
Two vials of blook and a syringe laid on top of blood testing paperwork.
Wealth Management
2025
Putting WHealth Planning Into Action

Financial planning without health planning is only half the equation. John Taft explains in his latest post in his WHealth blog series.

Keep Reading
Ticker
Wealth Management
2025
What Is Market Volatility, Really?

John Taft talks with Strategas’ Head of Equity Derivatives about how investors should think about volatility.

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Couple walking arm in arm in a park.
Wealth Management
2025
The Three-Body Problem: Optimizing Longevity, Healthspan and Financial Resources

John Taft explores how we can navigate the three major and interconnected unknowns of aging.

Keep Reading
Close up images of currency
Wealth Management
2025
Through the Looking Glass: The Effect of Tariffs on International Stocks

The impact of tariffs goes far beyond Canada and Mexico. I sit down with Baird Chautauqua International Growth Fund to talk tariffs and trade.

Keep Reading
Two arrows on up and down paths
Wealth Management
2025
Managed Futures: An Underappreciated Diversifier

To quote The Economist: “Building a portfolio that looks diversified has become a cinch. Building one that is actually diversified … has become much harder.”

Keep Reading
Native American cultural event.
Stewardship
Wealth Management
2025
The Evolution of Wealth Management in Native American Communities

As Native American and Alaska Native communities continue to grow their wealth, there is an increasing need for financial guidance rooted in stewardship.

Keep Reading
Front of the SEC building
Financial Industry
2024
My Advice for the New SEC Chair

John Taft offers the incoming SEC chair guidance on rulemaking, crypto and the Consolidated Audit Trail.

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Closeup heap of burning dollar bills.
Culture
2024
Let It Burn?

Runaway national debt threatens the country’s economic stability – why aren’t the presidential candidates talking about it?

Keep Reading
Teeter totter with coins on each end
Culture
2024
Is More Always Better?

In his latest blog, John Taft asks: Is it possible to have too much efficiency and growth?

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Woman looking at computer
Wealth Management
Culture
Sustainability
Can Divestiture Bring About Change?

Should you divest from organizations whose values don’t align with your own? It depends what your goals are.

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Man and woman sitting at table with laptop
2024
Financial Industry
Succession Planning Is a Fiduciary Responsibility

While a financial advisor may retire, their duty to their clients lives on.

Keep Reading
Scale with a block containing a plus sign on one end and a minus sign on the other
Culture
2024
Market Capitalism: Flawed and Imperfect, but Better Than Any Alternative

Capitalism has come under fire for perpetuating today’s social ills instead of solving them. In his latest blog,Baird’s John Taft examines the opinions in play and offers his own.

Keep Reading
Steve Booth and John Taft sitting on stage at the SIFMA annual meeting.
2024
Financial Industry
My Conversation With Steve Booth

At the 2023 SIFMA Annual Meeting, Baird Chairman & CEO Steve Booth and Vice Chair John Taft discussed the state of the financial industry.

Keep Reading
Sketch of a city skyline with a yellow sun and orange sky
2024
Sustainability
Investing in Resilience

Get used to the phrase “climate adaptation” – you’ll be seeing it a lot very soon. And as so often is the case with societal changes, the municipal bond market is the canary in the adaptation coal mine.

Keep Reading
Cartoon of a hand holding a flashlight with footprints in the glow of the light.
2023
Financial Industry
Cui Bono From Financial Regulation?

In 125 BC, Roman politician and prosecutor Lucius Cassius introduced the legal principle of cui bono, which roughly translates to "who benefits?" It intends to cut through distractions and irrelevant details of a case to focus on motive – especially financial motive.

Keep Reading
Shadow of a shark on a wall with a figure of a person walking in front of the wall.
2023
Stewardship
Stewardship

Lessons Learned From the Collapse of FTX

Keep Reading
Mature couple and a young child picking a tomato in a garden.
2023
Stewardship
Wealth + Wellness = WHealth

If your financial advisor told you there was a surefire way to build and protect your wealth that had nothing to do with the financial markets, would you listen?

Keep Reading
Photo of a baton being passed from one hand to another on a green background.
2023
Wealth Management
It’s Time To Plant a Tree

Taking advantage of this near-term opportunity involves creating an estate planning strategy that will benefit others over many years to come.

Keep Reading
Hand touching one of four lightbulb drawings on a gray background.
2023
Wealth Management
Direct Indexing: The Next Big Thing?

Are custom index solutions the next big thing?

Keep Reading
Pink ceramic piggy bank with band aids on the face and side.
2023
Wealth Management
Lessons From the 2023 Banking Crisis

John Taft discuss the recent bank closures and how in times of financial crisis, financial advisors have a singularly important role to play.

Keep Reading
Ten white dice with bullseye images on them scatted on a blue surface.
2023
Financial Industry
Are Buyback Taxes a Policy Mistake?

Buybacks: Much debated, increasingly in-focus and – perhaps – soon to be subject to new taxes.

Keep Reading
Closeup image of a quarter coin
2023
Stewardship
Returns vs. Values

The Fiduciary Experience of the Catholic Church

Keep Reading
Wild horses running in a field.
2022
Financial Industry
It's Time to Corral Finance's Wild West

Based on recent and recurring issues, regulation of crypto assets is one area where financial regulators, in the U.S. and elsewhere, aren't moving nearly fast enough.

Keep Reading
Street sign with a bear and the words 'stock market'.
2022
Wealth Management
Dusting off the Bear Market Playbook

Revisit what I offered in 2008-09 as a playbook for dealing with extreme market volatility.

Keep Reading
Outline of a person overlaid by words and symbols related to ESG.
2022
Financial Industry
Stewardship
Sustainability
Should Politicians Decide How People's Assets Are Invested?

In the hyper-politicized battle over ESG (Environmental, Social and Governance) investing, asset management firms are being demonized for sponsoring socially responsible, values based, ESG and impact investment strategies.

Keep Reading
Closeup image of a clock.
Wealth Management
2022
Alternative Investments

An Asset Class Whose Time Has Come?

Keep Reading
Photo of three adults sitting at a kitchen table reviewing papers and looking at an open laptop.
2022
Culture
Wealth Management
Pioneers in Planning

Following the recent closing of Baird 's merger with Pittsburgh-based Hefren-Tillotson, I sat down with Hefren's CEO, Kim Fleming, to talk about her firm's unique history and commitment to planning as a core tenant of wealth management.

Keep Reading
Magnifying glass leaning on a countertop with a line graph in the circular glass.
2022
Financial Industry
Death, Taxes and... Demographics

Benjamin Franklin is credited with saying, "In this world, nothing can be certain, except death and taxes." But savvy long-term investors know they can add demographics to the list.

Keep Reading
Photo of a woman with her arms raised in the air standing in front of a room of people that are clapping.
2022
Stewardship
The Investment Case for Diverse-Owned Managers

When it comes to aligning your investments with your values, Marcia Page holds a place in my personal Hall of Fame.

Keep Reading
Photo looking up through the leaves of very tall trees.
2022
Wealth Management
Are We Really Facing a "Purgatory" of Low Returns?

Are We Really Facing a "Purgatory" of Low Returns?

Keep Reading
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2021
Wealth Management
Financial Industry
Welcome to the Meta-DeFi-Crypto-Verse Economy

John Taft discusses the Meta-DeFi-Crypto-Verse economy

Keep Reading
Photograph of an adult hand knocking over a string of dominoes.
2021
Financial Industry
It's Coming... But When?

Living With Systemic Risk

Keep Reading
Image of part of a U.S. flag covering a 100 dollar bill.
2021
Financial Industry
It's Baaack!

Here we are again: The United States has once again hit the debt ceiling, and the government can no longer issue any new debt unless and until Congress acts to raise the ceiling.

Keep Reading
Birds sitting on wires.
2021
Stewardship
Sustainability
Here Come the ESG Boo Birds

Call it what you will – ESG, socially responsible, sustainable – values-based investing has become as polarizing as seemingly every other topic in American society.

Keep Reading
Chalk drawing of a stick figure climbing a ladder toward lightbults while other stick figures look on,
2021
Financial Industry
Sustainability
A Better Way to Democratize Finance?

John Taft discusses Aaron Shapiro and his role as an innovator committed to "democratizing" finance.

Keep Reading
Glob image laid over an arial view of a canyon.
2021
Stewardship
Sustainability
It's Time to Take Action on Climate Finance

John Taft takes a look at the way participants in financial markets are responding to the planet's single most pressing existential imperative – transitioning to a low-carbon economy.

Keep Reading
Pink ceramic piggy bank sinking under water.
2021
Financial Industry
A Bubble's a' Brewin' – But Not the One You Think

With market participants focused on whether we are in a stock market bubble, another bubble is developing and commanding relatively less attention: a bubble in the public indebtedness of the U.S.

Keep Reading
 Baird leadership standing in front of the New York Stock Exchange with a banner celebrating Baird 's 100th anniversary in the background.
2020
Culture
Charting a Course for the Future of Finance

To effect change, you need to take action.

Keep Reading
Black swan and four baby swans walking on the grass.
2020
Wealth Management
How to Hedge a Swan's Tail

The pandemic is only one of several potential society-threatening extreme events identified in the book 7 Deadly Scenarios, written by Andrew Krepinevich.

Keep Reading
Photo of three men standing in front of the Karibu Grocery & Deli sign.
2020
Stewardship
Small Business Capital Lifelines are Fraying

During a time of unprecedented societal disruption, providers for capital of small- and minority-owned businesses are at risk

Keep Reading
Man waving at a laptop screen.
2020
Financial Industry
Building a Structure for Digital Success

The pandemic environment has created no shortage of challenges for individuals and businesses in the United States. But not all of those challenges have resulted in negative outcomes.

Keep Reading
The Treasury Department building.
2020
Financial Industry
Innovating the U.S. National Debt: "Trills" to the Rescue?

How will we ever keep this overhang of public indebtedness from giving us a square root recovery – down, up, then slow, anemic growth as far as the eye can see?

Keep Reading
The New York Stock Exchange building.
2020
Financial Industry
This Time Is Different

What a difference a crisis makes: This time, the financial system is working.

Keep Reading
Hiker standing on a bluff at sunrise.
2020
Wealth Management
Stewardship
This Is It

The Most Important Lesson for Future Leaders of Finance

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Graph paper with a line graph, a pencil, a keyboard and a stack of coins.
2020
Wealth Management
Lessons Learned From Investing in Volatile Times

Even for those of us who've seen them before, times like these can be incredibly challenging to navigate for investors.

Keep Reading
View from the ground of tall trees and the sun
Character and Culture

John Taft reflects on the legacy of longtime Chairman and former CEO of Baird Paul Purcell

Keep Reading
Closeup image of a 100-dollar bill with a graph overlaid.
2020
Financial Industry
Government Policy: The Lever that Moves Financial Markets

Today, when it comes to individual stocks, sectors or markets overall, the lever is public policy. Regulatory policy. Fiscal policy. Tax policy. Monetary policy.

Keep Reading
Person standing on a cliff looking into the opening below.
2020
Wealth Management
How Do You Eat an Elephant?

Like the punch line to the old joke, "How do you eat an elephant?," the Setting Every Community Up for Retirement Enhancement (SECURE) Act strives to address America's enormous retirement savings crisis "one bite at a time."

Keep Reading
Four people hiking on a bluff at sunset.
Financial Industry
2019
Warriors for Opportunity

Financial capitalism – free markets powered by a robust financial system – is the dominant economic model in the world today. Yet many who have benefited from the system agree it's not working the way it ought to.

Keep Reading
Abstract blue image
2019
Stewardship
Financial Industry
Financial Innovation ... for What and for Whom, Exactly?

John Taft discusses Libra, a proposed digital currency venture led by Facebook.

Keep Reading
Photograph of a meeting between three adults to review paperwork while sitting at a kitchen table.
2019
Wealth Management
Answering the Important Questions

John Taft and Michael Antonelli sit down to talk about the purpose of wealth management and the potential value a good financial advisor can add in people’s lives.

Keep Reading
Doctor sitting in front of several computer monitors looking at a brain scan.
2019
Wealth Management
Are You a "Neuro Fiduciary?"

Do people learn to serve as fiduciaries through education, coaching, experience and working with clients – or are we hardwired to be good fiduciaries? Or bad ones?

Keep Reading
Building that is in the style of Gothic architecture.
2019
Stewardship
Philanthropy Humbugs

Why Some Acts of Charity Draw Criticism

Keep Reading
Abstract blue image
2019
Financial Industry
Getting it Right

SEC's New Rule Protects Investors While Preserving Choice

Keep Reading
Hands wearing blue rubber gloves operating a microscope.
2019
Stewardship
The Brave New World of “Bio Bonds”

The Potential to Make an Impact

Keep Reading
Photo of two adults shaking hands while sitting at a conference table.
2019
Financial Industry
Is Finance a Profession?

A goldmine of academic thought and analyses regarding the distinction between a business and a profession.

Keep Reading
Reflection of a building on a body of water.
2019
Sustainability
Financial Industry
A Breath of Fresh Air

There's something encouraging and refreshing about the sight of cherry blossoms blooming anew in our nation's capital after a long winter.

Keep Reading
A blue wooden maze with a white arrow cutting through the center of the area in a diagonal direction.
2019
Financial Industry
Ockham's Razor and the Illusion of Complexity

A 14th century Franciscan friar, William of Ockham, is credited with having formalized the principle that "simpler solutions are likely to be more correct than complex ones."

Keep Reading
Hands typing on a keyboard with a computer screen in the background.
2019
Financial Industry
Stewardship
A High Stakes Tradeoff for Investors: Protection vs. Privacy

John Taft discusses a rule approved by the US Securities and Exchange Commission (SEC) that will create a database called the Consolidated Audit Trail (CAT).

Keep Reading
Handcuffs sitting on top of a 100 dollar bill.
2018
Financial Industry
Stewardship
What Could Stop the Next Madoff?

John Taft shares thoughts on what can prevent advisors with bad intentions from taking advantage of their clients' trust – and the good news is it's a rule that's already in place.

Keep Reading
Group of professionals talking at a conference room table.
2018
Stewardship
Our Industry Should Be Invested in Diversity

Of the various challenges and risks facing the financial services industry, there is one I’m reminded of every time I look in the mirror.

Keep Reading
Photo of an iceberg above and below the water with the words ethics and ethos.
2018
Stewardship
The Tip of the Iceberg

Financial Ethics vs. Ethos

Keep Reading
Close up photo of the street signs at the corner of Wall Street and Broad Street with American flags and buildings in the background.
2018
Stewardship
“Who’da thunk it?”

The Financial Crisis as a Stewardship Success Story

Keep Reading
Photo of a federal building during the day.
2018
Financial Industry
The Unintended Consequences of Post-Financial-Crisis Fed Policy

With the benefit of hindsight, it becomes easier to see where even the best intentions may have not yielded optimal results.

Keep Reading
Professional adults networking.
2018
Stewardship
A Feel-Good Story About Responsible Finance

John Taft discusses a not-for-profit organization called Scholars of Finance (“SOF”).

Keep Reading
Photo of a hand holding a compas in the woods.
2018
Stewardship
Finance for the Greater Good

As I have traveled across the country writing and speaking for the past decade, my recurring theme has been the idea of Responsible Finance.

Keep Reading
Hand holding a coffee mug with the words new year, fresh start printed on the cup.
2018
Culture
Quitting Retirement…

Because I Missed Clients, Culture and Being on a Team

Keep Reading

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